Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties, announced the roll-out of its 28th upcoming hotel project the signature Address Fashion Avenue.
The new property is located directly opposite the Burj Khalifa and linked to the Fashion Avenue in The Dubai Mall that is currently being expanded.
Address Fashion Avenue, featuring the 167-room Address Fashion Avenue hotel and Address Residences Fashion Avenue with only 78 high-end residences, also marks the groups 20th hotel project under its premium luxury brand Address Hotels + Resorts, and the 12th Address project in Dubai.
Olivier Harnisch, chief executive officer of Emaar Hospitality Group, said: With 28 upcoming projects and 11 operational hotels, Emaar Hospitality Group has set a distinctive imprint in the hospitality sector. As our flagship hotel brand, Address Hotels + Resorts has been a driving force of our growth, with its positioning of where life happens resonating with our guests and residents. The new Address Fashion Avenue is even more exceptional not only because it is the 12th Address project in Dubai but also for its unique location by Burj Khalifa and linked directly to the expanded Fashion Avenue of The Dubai Mall.
The hotel and serviced residences will appeal to those who value exclusivity, love fashion, and wish to make a personal statement on their preferences and aspirations. With Dubai fast evolving as a global fashion hub, the project will appeal to the trendy. Address brings enriching experiences for our guests, and we will continue to enrich their lives with luxury, style, and elegance.
The welcome foyer of Address Fashion Avenue will have a specially commissioned art installation and dining rooms feature a lively open kitchen. The library, lounge, and fumoir will appeal to connoisseurs for relaxing and meetings. The rooftop pavilion overlooking the vistas of the city as well as Burj Khalifa and The Dubai Fountain will be the place to-be-seen for trend-setters.
The deluxe guest rooms and suites are stylishly designed to appeal to the discerning with elegant décor and plush bedding, seating and work spaces. Other hotel amenities include a cafe, restaurant, rooftop pool and lounge, spa, fitness facilities, and childrens play areas.