Axalta, a leading global manufacturer of liquid and powder coatings and the refinish industry leader in digital colour management, hosted the first regional ‘Certified Bodyshop Management Masterclass’ at its Dubai regional training centre as part of its commitment to facilitate positive change and improved business performance in the Middle East bodyshop repair industry.
Axalta teamed up with industry-leading business speaker Jeff Smith, the seven-time best-selling author on KPI’s and business strategy, for a two-day ‘Improving Operational Performance in Bodyshop Management’ Masterclass which is designed to support bodyshop professionals in their daily operations and provide a comprehensive understanding of all the key performance indicators that help bodyshops achieve improved performance and profits . “We live in a world where everything is being measured. It is critical for business management to measure the right things in the right way.” said Jeff Smith.
“The collaboration with Jeff is a commitment from Axalta to enhance skills and operational efficiency in the bodyshops, ”said Fadi Medlej, Managing Director Axalta MENA, “As a global leading coating company, Axalta believe that the starting point for bodyshop to survive and thrive, is to ensure every operational and financial aspect of the bodyshop is running with best management practices which are provided within this masterclass. ”
“It is great to see that the Masterclass provided all participants, comprising dealership bodyshop managers & paint shop owners, valuable insights on key priorities and processes for bodyshop management.” said Stephen Louis, Key Account Manager, Refinish Systems, GCC Countries. “We believe this is important to the long-term development of the region’s bodyshop repair industry.”