CBNME reveals their inaugural FM Power 30 List in our March edition in which we celebrate the top 30 FM Leaders in the Middle East. Read the full version here: https://bit.ly/3bqf6ea
Ranking 8th: Mohamad Abou Laban, CEO, Deyaar Facilities Management
Mohamad began his career as a senior mechanical engineer with Saudi Diyar Consultants in 2001. He has a BSc. in Mechanical Engineering from Beirut Arab University and a MSc. in Management from the University of Surrey in England.
Prior to joining Deyaar in 2018, Mohammed served as Vice President Facilities at DAMAC Properties, and general manager at b.fm for two years and general manager at Cushman & Wakefield KSA for four years.
At Deyaar FM, Mohamad’s responsibilities include continuously improving the quality of services delivered across the seven Emirates as well as growing and developing the business. He says: “When I joined, my main goal was to reshape the business to become one of the leading FM service providers in the UAE. To do so, we have adopted a 4Ps Model, based on four pillars: People, Process, Product and Productivity”.
When asked to elaborate, he added: “For People, we believe that our team is our biggest asset. I can say with confidence that we have a fantastic passionate team. For the Process element, we have refreshed our processes and invested heavily in technological transformation to be inline with best practices and international standards. With regards to Product, we must deliver high quality services to our client. That takes us to productivity, improving efficiency and lowering costs without affecting the quality of services is the name of the game.”
Mohamad has ensured that no staff was laid off in 2020 due to the pandemic neither were pay cuts introduced as well. Mr. Abou Laban said “we retained all our staff and grew our workforce by 32% compared to 2019; which resulted in a 25% growth in revenue compared to 2019.”
“In 2020, we were awarded 23 new projects and added 14 new clients to our portfolio. We penetrated three new sectors and created in house teams for various services,” he said.
Deyaar FM’s outlook for 2021 looks promising with their latest win of Central Park Towers (a mixed use development in DIFC), as well as adding more than 90 locations in Abu Dhabi and securing contracts with Prescott Real Estate Development and Sidra Tower on Sheikh Zayed Road.
Deyaar FM has completed a two phased digital transformation project where they have integrated their Asset Management System (Infor EAM) with DFM’s ERP system (Microsoft Dynamics) which was recognized twice in 2019 and 2020 through winning the IT & Innovation in Facilities Management Award. Furthermore, Deyaar Facilities Management was recognised in the Construction and FM Awards 2020 by winning then Asset Management Company of the Year 2020.