UAE-founded PureBorn, spearheaded by founder Hannah Curran, has seen a rapid growth and demand for the brand by over 400% in all markets, encouraged by the increased demand by consumers for eco-friendly yet affordable products across many sectors, with one being in childcare.
Founded four years ago, PureBorn is gaining an important shelf space in super-markets and retailers throughout not only the Middle East but the expanding range of territories including UK, Latvia, Cyprus, and Ireland, competing with the multi-nationals in the ‘green and natural’ sections.
Alongside retail point of sale PureBorn has seen a rapid growth over the last year for their eCommerce platform www.pureborn.com, due to consumer purchasing behaviour shifting during Covid-19 but more so through their wide network they are able to reach, shipping to all countries that are yet to have presence of their own and being available in multiple languages including Arabic, Latvian and Dutch.
“This year is going to be in incredibly busy and exciting time for the brand as we see PureBorn becoming available within 15 new countries by July as well as a range of new product lines and developments on the way,” says Hannah.
“We are continuously looking for ways to further advance and are presently developing three new naturally formulated, eco conscious ranges with a total launch plan of 30 products for the entire family by September 2021.”
PureBorn is evolving and improving products to meet the increase in consumer demands, seeing many more customers becoming eco-conscious and educated on the best sustainable practices out there.
This year the brand launched new Chamomile Wipes which underwent 16 months of development, with rigorous trialling, they are formulated to protect the environment and children’s sensitive skin at the same time.
Made of 98.8% water to dissolve the ingredients and cleanse the skin and Organic Chamomilla Recutita that soothes, heals, and naturally cleanses.