Ranking 9: Farhad Azizi, CEO of Azizi Developments
Farhad Azizi’s most substantial impacts on the organisation were in the recent restructuring efforts, especially the realms of customer centricity, transparency, and efficiency. He has introduced new processes and policies to heighten quality control, ensure customer satisfaction through improved ROIs, reduced response turnaround times, and overall better customer service efforts, enhanced communication channels, and much more. Azizi has instilled a customer-first mindset across all senior management and has ensured that it extends to each, and every staff member and every operational decision being made, with the underlying notion that happy customers result in return purchases and positive wordof-mouth, which has helped the developer achieve a noteworthy surge in sales. He has turned the organizational structure into one that is more lean, efficient, and transparent to all stakeholders, heavily improving its brokerage partner and supplier relationships while maintaining the firm’s focus on serving outstanding, competitive products and services to local investors, as well as increasingly to international ones. This has turned Azizi Developments into the developer of choice that it is today. Moreover, Farhad Azizi has been actively involved in construction, pushing the developer to be well on its path to delivering over 10,000 units in 2021 alone. Through refined, well-thought-through contractor selection processes, the introduction of methodologies that entail Azizi’s own Engineering Department working more closely with its contractors, incentive programs, and much more, Azizi Developments will now be delivering on its promises to its investors at an even faster pace, and with even higher quality standards being adhered to