Bridgestone EMIA has been chosen as the ‘Official Technical Partner’ of Lamborghini to develop and provide new fitments and premium tyres that maximise the performance of the brand’s most exotic and luxury sportscars. The partnership demonstrates Bridgestone’s extensive R&D and technological capabilities through which it develops state-of-the-art solutions. It also highlights the manufacturer’s successful track record of creating custom-engineered tyres that improve the high-performance capabilities of Lamborghini supercars.
This long-term agreement is part of a string of productive partnerships between the two companies, beginning with creating exclusive Potenza tyres for the Huracán STO in 2021. Following this collaboration, Lamborghini has chosen Bridgestone as their tyre partner for all its supercars – including the Huracán Tecnica, Huracán Sterrato, Huracán EVO, and Revuelto.
Commenting on this partnership, Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa, said: “We are extremely proud and excited as we embark on a long-term partnership with Lamborghini as their official technical partner. At Bridgestone, we are dedicated to offering cutting-edge solutions that enhance drivers’ safety and performance, making driving an enjoyable and safe experience. Through this partnership with Lamborghini, we look forward to providing more outstanding tyre solutions that improve the driving experience for Lamborghini owners worldwide.”
As Lamborghini’s official technical partner, Bridgestone will develop new fitments and new bespoke designs and materials that contribute to the sporty and high-performance capabilities of the brand’s most exotic cars and offer its range of cutting-edge technology solutions. Bridgestone will continue developing and producing high-end tyres that further contribute to Lamborghini vehicles’ versatility and driving pleasure.