A dynamic individual with a result-oriented mindset, Francis Alfred has been serving as the Managing Director of Sobha Realty for over seven years.With an unwavering commitment to achieving superior quality and timely project completion, he spearheads various operations in the company,including the planned global expansion and diversification of Sobha Realty.
As a pioneer in the sector, his hands-on management style and effective leadership abilities have been crucial in elevating Sobha Realty to new heights and achieving remarkable feats, making the company as one of the top developers in the UAE.Alfred’s efforts and visions have been in line with the organisation’s overarching goal of redefining the art of living since he joined the company as a trainee in 2001.
His relentless commitment to quality ensures that every project embodies the core principles of Sobha Realty, which are grounded in the pursuit of excellence and the highest standards across all aspects of interior design, engineering, and development.Under his leadership, Sobha Realty has transformed the real estate sector and played a crucial role in promoting and introducing the Backward Integration Model in the industry.
Anexpert in cutting-edge building techniques, Alfred places a greater emphasis on digitalisation to advance Sobha Realty’s organisational objectives. He also advocates the adoption of numerous cutting-edge technologies like ConTech, PropTech, robotics, artificial intelligence, and data analytics etc.
In addition to monitoring and master-planning the design and implementation of several real estate projects, Alfred also ensures that projects are delivered on schedule. His efforts have earned the companythe ISO International Standard Certificates for upholding environmental, health, and safety standards, a testament to the quality of Sobha Realty’s work.