As the CEO of Al Masaood Group Industrial, Hani El Tannir spearheads impactful business development initiatives that primarily target the key sectors of power, manufacturing, marine, and logistics, among others. His pivotal role involves ensuring that the organisation’s business plans, and product offerings integrate ongoing innovation, aligning with Al Masaood Group’s ambitious objectives.
Hani’s association with Al Masaood dates back to 1994 when his initial role focused on enhancing logistics and business services. After a hiatus, he returned in 2020 and soon took over as CEO of Al Masaood Group Industrial. Hani leads the expansion of diverse businesses, including those specialising in power, oil and gas, nuclear, manufacturing, logistics, modular construction, tyres, automotive accessories, and equipment rental.
At the helm of Al Masaood’s Industrial business transformation, Hani orchestrates the development of Group Industrial’s growth strategy, especially in the realm of business-to-business operations, amidst the rapid evolution of technology and market changes. His collaborative approach involves working closely with General Managers and internal support teams to leverage arising opportunities in the market.
Al Masaood Group Industrial marked a triumphant year in 2023, aligning its achievements with the UAE’s sustainability agenda. Recognising the importance of reducing its carbon footprint, sustainability is now a critical element in Group Industrial’s expansion strategy. Al Masaood Group Industrial made significant strides in manufacturing, in tandem with governmental initiatives such as ‘Make It in the Emirates’. Services, repairs, and refurbishments, across various sectors were expanded, demonstrating Al Masaood commitment to offering comprehensive business solutions.
A notable highlight for Al Masaood Group Industrial was the launch of ‘SHAMS+’, the first UAE-engineered and developed solar power solution that operates on three levels: retail use, medium-duty industrial use, and as a complete microgrid. Al Masaood Group Industrial also introduced the first fully-electric heavy duty truck in the UAE for Municipal application, introduced a new Equipment Rental business, and forged strategic partnerships in the Nuclear Sector servicing. These initiatives not only showcase Al Masaood Group Industrial’s commitment to innovation but also underscore its adaptability in the face of a changing industrial landscape.