Diana Nilipovscaia has emerged as a transformative force in Dubai’s luxury real estate market. With 16 years of experience in real estate development and consulting, she has set new standards for women in property development. As the dynamic CEO of MERED, Diana is at the helm of the company’s flagship project, the ICONIC Tower. The tower showcases the future of high-end living in Dubai, integrating innovative architectural design with modern urban trends to provide an unmatched quality of life and ultra-luxurious amenities.
At 286.4 meters, the ICONIC Tower will be the tallest structure in Dubai Internet City, a testament to its grandeur. It will feature 310 luxurious apartments and cutting-edge air-conditioned parking boxes designed to enhance convenience, efficiency, and sustainability for residents. The tower will also boast an array of world-class amenities, including a private lounge & dining room, a state-of-the-art gym, a private cinema, an infinity pool, jacuzzi, sauna, ice spa, and more, setting a new standard for luxury living in Dubai.
In just six months, MERED has made significant strides, commencing construction and initiating unit sales while nearing the completion of design and contractor procurement. The main construction phase is anticipated to start soon, with unit handover slated for Q3 2027. Diana’s strategic acumen has been instrumental, as evidenced by MERED’s swift approvals from the Dubai Development Authority (DDA) and the Real Estate Regulatory Agency (RERA)—Dubai Land Department (DLD). This rapid progress underscores MERED’s operational excellence and forward-thinking approach. MERED doubled its UAE workforce in the first half of 2024 to support its ambitious growth plans, expanding across critical departments, including operations, business development, design and architecture, sales, and legal.
Collaborations with top industry professionals—Pininfarina for architectural and design expertise, Mirage for professional construction design and project management, Omnium for quantity surveying and project management, Hirsch Bedner Associates (HBA) for innovative interiors, and Dutch Foundation & Concrete Processing for engineering excellence—ensure that the ICONIC Tower adheres to the highest standards of quality and innovation. These partnerships, a testament to MERED’s commitment to excellence, allow the tower to stand out in Dubai’s competitive market and set new benchmarks in luxury living.
Diana’s vision for MERED is to redefine luxury real estate by positioning the company as a trailblazer in high-end living. She is committed to expanding MERED’s presence in premier markets within the UAE and internationally. Her goal is to establish MERED as a leader in luxury real estate, delivering properties that embody exceptional design and functionality while fostering a profound sense of community. Diana’s approach extends beyond creating opulent residences; it involves developing vibrant environments where residents experience a true sense of belonging and an enhanced quality of life.
With the initial success in Dubai as a foundation, Diana is driving MERED’s growth strategy to cement its reputation as a pioneer in luxury living. Her ambition is to position MERED as a distinguished leader in the industry, recognized for its innovative approach and commitment to excellence.