Dubai-based developer, Oriental Pearls, signed a multi-million dollar agreement with Tonino Lamborghini s.p.a., the Italian company dedicated to lifestyle accessories and lavish design hospitality projects, to apply the branding, philosophy, and values across its real estate developments in the emirate.
The exclusive agreement will bring Tonino Lamborghini’s standards of luxury, exclusivity, and customisation to the Royal Pearls master-planned community that is currently taking shape in Dubai’s Meydan One district.
Through this partnership, Tonino Lamborghini has granted Oriental Pearls exclusive rights to use the Tonino Lamborghini brand in Dubai in the real estate sector for a minimum period of 10 years.
Ma Guolong, CEO of Oriental Pearls, said: It gives us great pleasure to be able to partner with Tonino Lamborghini for our upcoming projects in Dubai, beginning with Royal Pearls. Oriental Pearls specialises in developing iconic, upscale living spaces and themed communities designed for the modern and discerning urbanite. Joining hands with Tonino Lamborghini enables us to offer our customers the ultimate bespoke living spaces, customised and fitted
to designer premium standards that haven’t been seen yet in Dubai.
Through the deal, Oriental Pearls have also decided to be associated with other Tonino Lamborghini lifestyle accessories in order to deliver a luxury and premium quality real estate concept across their developments.
The agreement also grants Oriental Pearls the right to develop and operate, within the Royal Pearls Project, Tonino Lamborghini branded clubs, lounges, restaurants, cafés, gyms, spas as well as Tonino Lamborghini flagship or mono-brand stores in the community. These Tonino Lamborghini units can both be designed and furnished
with the Tonino Lamborghini Casa design concept and furnishings as per the customers requirements.
Lamborghini said: After four five-star hotels and the recent launch of a luxury Tonino Lamborghini Real Estate project in China, I am delighted to start a new partnership in this highly developing sector in Dubai with the Oriental Pearls developer. For the next years to come, our combined efforts will be focused on bringing a new upscale concept of total living to this extraordinary city and country.
“This real estate project is especially dedicated to Italian art, design, and lifestyle lovers. A clientele that shares our same passions and our same vision. Here they will find spaces and places that will perfectly reflect their personality and make them feel unique and special.
The 43ha development will see over 7,500 premium freehold apartments being offered to residents, with the first phase of development being delivered by 2020. The development is located in the premium Meydan development, and supports The Smart Dubai initiative and the vision of HH Sheikh Mohammed bin Rashid Al Maktoum to promote efficient and safe services for the community. When complete, the community will offer residents a full suite of home automation, smart security, and networked facilities management services.