Dubai Holding and Emaar Properties have announced the launch of Dubai Square, a new retail metropolis that pushes the boundaries of modern retail and leisure in Dubai Creek Harbour by drawing on next-generation technology.
Blurring the boundaries of online and in-mall shopping, integrating indoor and outdoor, and delivering a social experience like none other, the all-new Dubai Square is designed for the new era of customers, digital, connected and tech-savvy, and setting a benchmark for retail experiences in the 21st century.
Mohamed Alabbar, chairman, Emaar Properties, said: Dubai Square disrupts the traditional mall and retail experience. Focused on the aspirations of the new generation of customers, it reflects the vision of HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to position Dubai as a global hub and a smart city. Dubai Square will play a pivotal role in further establishing Dubai as the next champion of global retail.
With Dubai Square, we are delivering a new destination experience that will bring incredible value to our retail partners. Dubai Square is where technology meets the human touch, and retail meets next-generation entertainment. With its omnichannel offering, it not only drives in-store retail but also the online engagement of brands with customers. With its location in Dubai Creek Harbour, and by serving as the closest mega-retail district to millions of passengers passing through the Dubai International Airport, it meets the real need for a new generation lifestyle destination, especially given Dubais growth in population and tourist arrivals.
Dubai Square is set in the heart of Dubai Creek Harbour, the six sqkm mega-development only 10 minutes from the Dubai International Airport and the iconic Burj Khalifa by Emaar, as well as set by the historic Dubai Creek. Following in the footsteps of Dubai’s postmodern evolution, Dubai Square will also feature an eclectic
mixture of styles and references. The inspiration comes from leading cities across the world, with the fashion selection at the retail outlets drawn from Londons Oxford Street, Los Angeless Beverly Hills, Pariss Champs-Élysées, Tokyos Ginza, Piazza della Republica in Florence, and Madrids Plaza Mayor, to name a few.
Dubai Square will be linked directly to the Dubai Creek Tower through a cutting-edge underground extension. Here, they can revel at a plaza at the base of the Tower. The Plaza is a clock-shaped haven of landscaping, palm trees and water features sprawling across half a kilometre of land the length of 10 Olympic sized swimming pools.
Dubai Square is spread across three levels, each presenting a unique set of experiences to the customer. Skylights, glazed roofs and shopfront windows will be part of the sensory visitor experience. Parks, patches of green and lush landscaping will provide a natural balance to state-of-the-art facilities. Special LED technology is set to drive impactful and interactive backdrops and delight customers throughout their journey.