Author: CBNME Writer

Construction February 2025 Digital Cover5

State of the Art Leadership: A Visionary’s Impact on the Construction IndustryAs Maysoun reflects on her journey in the construction industry, the path hasn’t always been easy, but it has been one of growth, resilience, and, most importantly, transformation. Entering a traditionally male-dominated field, she set out with the goal of excelling and breaking barriers through impactful projects, advocating for gender equality, or championing sustainability and innovation. The road hasn’t always been straightforward, but the challenges have only fueled her drive to make a difference and pave the way for others to follow. Breaking Barriers: Significant Career Milestones & Impactful…

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Norma Shaheen

With nearly two decades of career, Norma Shaheen, General Manager of Al Masaood Equipment Rental, has become a trailblazer in the construction industry. Her journey has been defined by leadership, innovation, resilience, and carving a path for others in a traditionally male-dominated field through impactful contributions across oil and gas, modular construction, and equipment rentals. From key roles in purchasing and project management to transforming Al Masaood Equipment Rental into a respected name, Norma’s professional milestones reflect her passion and commitment to excellence. Leadership and Industry InfluenceAs a leader, Norma has always focused on advancing industry standards and fostering an…

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Sevgi Gur’s

Sevgi Gur’s impressive career spans two decades working with some of the world’s most well-known brands, such as Unilever, Mastercard and the UAE’s very own OSN.She is currently Chief Marketing Officer at Property Finder, MENA’s leading property portal, where she curates brand strategies that are rooted in understanding the market, as well as Property Finder’s customers and consumers. Sevgi expressed enthusiasm about working with Property Finder, a pioneering brand committed to fostering an inclusive future for real estate while driving the region’s expanding tech ecosystem. She highlighted the company’s core mission—transforming living standards across the region—as a key driver for…

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Ghadeer Atallah - Construction February 2025 - Digital Cover

Ghadeer Atallah is the Cultural Assets Development Associate Director at Diriyah Company, where she oversees the development and delivery of cultural assets within the Diriyah masterplan in close collaboration with strategic stakeholders. Ghadeer supported the development and delivery of Diriyah Art Futures (DAF), a digital arts, research, and educational centre embarked on in coordination with Saudi Arabia’s Ministry of Culture. DAF will be the region’s first hub dedicated to new media arts. Ghadeer successfully balanced asserting authority and fostering strong working relationships with the DAF construction team. Her communication and leadership skills were key to DAF’s success, while her credibility…

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