Jean Salamat and Camil Tahan, principals with Strategy& Middle East (formerly Booz & Company), part of the PwC network, discuss the need of the hour for the freight industry in the GCC. As the GCC countries diversify their economies to generate sustainable growth, there is an urgent need to digitise the freight transportation and logistics (T&L) industry. T&L is a key driver of economic activity in the region, yet local players are falling behind their global competitors in terms of digitisation. For many local leadership teams, the constant stream of new technologies can be overwhelming. Yet there are three that…
Author: Mehak Srivastava
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