Eltizam Group’s new structure gave rise to iREC Holdings in Q3 2021 to control and oversee the group’s real estate management activities, including community and property management business lines and leading advisory services. Since inception, we have acquired numerous companies and partnered with prominent brands that allow us to capture both market breadth and depth with the aim of increasing the overall portfolio.
As the Divisional CEO of iREC Holdings, Naser is committed to delivering the highest standard of services to all our stakeholders and to lead by example so that all the business entities within the company are motivated to pursue a customer-focused strategy.
“To me, customer satisfaction is a key performance indicator and this is something that should be embedded in our company’s culture – from top level to blue collar colleagues, everyone’s goal should be the end-user,” said Naser
With a customer-centric mindset, iREC’s strategic priorities in the upcoming years include greater penetration into the leasehold market segment, expansion beyond the UAE & Oman into key markets in Egypt & KSA, the expansion of revenue streams through consultancy, inorganic portfolio growth through mergers and acquisitions, multiplied annual revenues and a focus on customer experience and happiness.
“We have values that are at the core of the company, and I believe I have played a large role in accentuating these throughout each business entity under iREC Holdings and its people. We strive to provide the highest quality of services according to international standards; we ensure transparency, professionalism, accountability, and trust; we constantly monitor trends while keeping up with innovation and adapting to change and mainly, we are driven by the company’s success. It wouldn’t be reasonable to say that I brought about a change within the company because it is a collective effort of all our team members,” said Naser
Most of the leaders within the company, including Naser, truly believe in the power of people. The secret to their organisation’s revolutionising success is their work family.
“The change that I have brought about is to invest in our people, in training, developing, and nurturing them. It’s a simple equation, if the people are happy the company is happy and when the people grow, the company grows. We are confident we can achieve this on account of our people, our ability to transform and with the integration of the dynamic technology available to us,” explains Naser
With the fast-paced tech-world, like most industries, technology is redefining how property and community management is performed around the world. Clients, end-users and staff are expecting to get more done online, without the need for face-to-face interaction, physical offices and paperwork.
“In our industry, the key technology trends are virtual reality, aerial drones, cloud-based management software, smartphone technology, sustainability and blockchain. To understand that change is an inevitable part of growth, to embrace that change and to nurture it – this is when you know an organisation is reaching for the stars. By accepting the everchanging tech-industry and incorporating it within our day-to-day business, we are jumping on the bandwagon for the sky and beyond,” concludes Naser.