Georgia is rapidly gaining popularity among property investors, thanks to its strategic location and vibrant real estate opportunities shared by Faisal Contractor, Founder & CEO of Zam Prime Properties, a subsidiary of Mardi Holding
Ask any traveller about their top holiday destinations and they are likely to mention Georgia. Nestled at the crossroads of Europe and Asia, this charming country boasts a unique cultural appeal, blending stunning architecture, time-honoured traditions, and delectable cuisine.
Batumi, once a tranquil coastal region, exemplifies the transformative journey Georgia has embarked on. Known historically for its picturesque Black Sea beaches and rich cultural charm, it has evolved into a thriving real estate investment hub.
Its skyline now features architectural marvels, luxury developments, and commercial ventures that draw attention from investors worldwide. Despite this modernisation, Batumi has retained its cultural soul, striking a dynamic harmony between tradition and innovation.
It’s this duality that defines Georgia’s broader narrative—a nation where ancient wine-making traditions coexist with modern development.
The tourism sector continues to flourish with about 7.4 million international travellers in 2024, of which 5.1 million were tourists—a remarkable recovery after the pandemic.
However, it’s not just tourism that is capturing global attention. Georgia’s strategic location, pro-business policies, and burgeoning real estate market make it a standout choice for international investors seeking high returns.
One of its strongest advantages is its business-friendly environment. Ranked 7th globally for ease of doing business by the World Bank, Georgia’s streamlined regulations and low taxes are particularly appealing for foreign investors. The government has further ensured secure property ownership rights, a key consideration for real estate investment.
The property sector itself is soaring. Demand for residential, commercial, and hospitality properties is climbing, buoyed by both local and international interest. Projects such as the newly launched Cityzen Tower in Tbilisi embody the nation’s progress, combining residential apartments, commercial spaces, and leisure amenities to redefine urban living.
Additionally, branded residences featuring properties from global hospitality giants like Accor continue to gain traction, offering promising returns and long-term capital appreciation.
For investors from the UAE and the broader GCC, Georgia offers unique synergies. The UAE-Georgia Comprehensive Economic Partnership Agreement (CEPA), effective since 2024, aims to double non-oil trade between the two countries to $1.5 billion annually within five years.
This agreement not only bolsters trade but also opens new avenues in sectors such as real estate and tourism.
Innovation and modernisation are at the heart of Georgia’s growth story. The government continues to invest in digital infrastructure and smart city initiatives, particularly in sought-after hubs like Tbilisi and Batumi. These efforts aim to seamlessly integrate technology into urban living, enhancing standards and further solidifying the country’s appeal as a global investment hotspot.
This duality—a blend of tradition and innovation—defines Georgia’s unique appeal. The country has managed to preserve its rich cultural heritage, from its ancient traditions to its iconic landmarks, while embracing modernisation with open arms. Few places in the world strike such a balance.
With its strategic location, robust economic policies, and ever-expanding infrastructure, Georgia is not just a place to do business; it’s a place to imagine and create a brighter future. Real estate, tourism, technology, and innovation are all burgeoning sectors filled with potential.
As these opportunities unfold, it is clear that Georgia is on the path to becoming a significant global investment hub. The foundation is being laid today, and those who step forward now stand to be a part of its extraordinary journey.
