Kasun Illankoon spoke to Joe Lahoud, Managing Director, Karcher Middle East, who elaborates on Karcher’s impact in the Middle East, innovative products and equipment, the importance of investment in R&D, and so much more.
Tell us how Karcher has performed in 2023?
Despite the global challenges we are facing on several fronts, particularly economically and logistically, our business is growing, and we are working tirelessly to exceed our own expectations. Whenever we feel a product segment is degrowing, the diverse product portfolio of Karcher allows us to lean into different categories and capitalise on other opportunities.
How does Karcher view the Middle East market? What are some of the opportunities that the company has identified in the region?
The Middle East Region is incredibly diverse. Every country has its own unique dynamics and opportunities, and we try to approach each market with a strategy catered to its local needs. In terms of opportunities, we see a huge potential in the municipal cleaning equipment, as well as our vehicle wash division. Countries such as the UAE and Saudi Arabia are ripe with new projects in these product categories.
We also see a lot of potential in hot water high pressure cleaners, an underrated and incredibly beneficial technology which plenty of businesses in the construction and automotive industries are starting to utilise as an enhancement in their cleaning methods.
What are some of the latest cleaning robots developed by Karcher, and how do they differ from traditional cleaning equipment?
Karcher is always investing in the research and development of new products. We have hundreds of new patents every year across several product categories. One of our latest innovations that we are planning for the Middle East Region is the Kira B 50 – our first fully autonomous robotic scrubber drier. The Kira B 50 uses artificial intelligence to create a seamless and economical floor cleaning experience.
Could you elaborate on the advanced technologies incorporated into Karcher’s cleaning robots that enhance their efficiency and effectiveness?
Well, if we talk about the Kira, we’ve incorporated a multi-sensor system which takes advantage of LiDAR navigation to provide a 360° field of view of the environment being cleaned. This allows the robot to quickly identify, predict and avoid potential obstacles which might disrupt the daily cleaning process. The Kira also has a teach, repeat & fill-in process which means it can learn new, optimal cleaning routes.
What specific cleaning challenges or industries do Karcher’s cleaning robots and solutions cater to, and how do they address these unique requirements?
Karcher’s portfolio covers a wide range of industries, such as automotive, hospitality, healthcare, facility management and more. Our products are always created with the mentality of solving cleaning problems, no matter how complex they seem.
Can you provide examples of Karcher’s innovative cleaning solutions that have had a significant impact on environmental sustainability?
One of our most innovative solutions is our eco-efficiency mode, which exists across most of our product categories. This function allows the product to operate in a low power, low noise consumption to reduce any adverse impact on the environment.
Has Karcher engaged in any strategic collaborations or partnerships with other companies or organisations to further advance their cleaning technology? If so, could you provide some details?
Karcher is always looking for new collaborations. We recently partnered with Beeah, the regional powerhouse in sustainability and digitalization. This partnership was done with the objective of enhancing our collaboration across multiple projects and areas of interest that aim to maintain a cleaner city environment and improve the lives of residents across the region.
Can you discuss Karcher’s vision for the future of cleaning technology and their plans for continued innovation in the industry?
Karcher’s number one priority has always been the same: To make a difference. Our investment in research and development, as well as sustainable solutions has always been of great importance to us, and we will continue to do so as we maintain our trusted position as a leader in cleaning technology.