Mark Phoenix, CEO of Sankari Properties, discusses with Vibha Mehta the company’s readiness to make a significant impact in the industry following its recent launch.
With over fifteen years of experience, Mark Phoenix has been deeply involved in the dynamic real estate industry of the UAE. He has worked alongside architectural luminaries like Zaha Hadid and Norman Foster and esteemed hospitality brands such as Dorchester Collection and Melia. Among his notable projects are Dubai’s iconic developments, such as The Opus, One Palm, The Lana, Arabian Ranches 3, and Orla Infinity.
The Sankari Family has entrusted him with their vision, providing the opportunity to launch Sankari, a newly established real estate developer in the UAE committed to redefining luxury properties and elevated living. “I am incredibly thankful for this opportunity and immensely proud of our achievements in just over a year,” says Mark Phoenix, CEO of Sankari Properties. Establishing a new developer in the competitive UAE market posed significant challenges, but Mark tackled them with passion and determination. They are currently focused on their inaugural flagship project in Marasi Marina, Business Bay, slated for completion in 2027.
Current State Of UAE Real Estate Industry
The UAE’s real estate industry is undeniably vibrant, showcasing remarkable growth and innovation. “We commend our industry peers for their contributions. These companies have a strong track record of delivering high-end developments that redefine luxury living in the region,” adds Mark.
A notable trend in the real estate sector is the emergence of branded residences, where developers aim to elevate luxury living beyond just housing, providing exclusive experiences. Through partnerships with renowned hospitality brands, they create unique offerings for customers. At Sankari, they acknowledge this demand, especially from the ultra-high-net-worth individuals (UHNWI) segment, basing their lifestyle offerings on hospitality services. Every aspect of design and development revolves around three key elements: services, amenities, and living experience.
According to Mark, Dubai has witnessed a notable increase in projects created through partnerships with esteemed hospitality brands. He believes these collaborations offer exceptional value to end-users. This trend reflects a shift towards providing discerning buyers with more than just a property—rather, an enhanced lifestyle that goes beyond traditional expectations.
Differentiator
At Sankari, they differentiate themselves in multiple ways. Mark explains, “We have gathered top talent in the field, forming a powerhouse team committed to excellence in every project aspect. Our bold approach and unwavering commitment to quality distinguish us, ensuring the highest standards in every endeavour.”
Significantly, their projects are fully financed, providing a solid foundation for success and inspiring confidence in partners and investors. What truly sets them apart is their inaugural project. Mark states, “We are fully committed to making a lasting impact on the industry.”
With a steadfast dedication to pushing boundaries, they are not just constructing properties; they are forging legacies. This initial venture marks the beginning of their journey as they aim to shape the next 40 years of real estate innovation and excellence.
Challenges
In the current real estate environment, challenges are unavoidable, yet they also serve as opportunities for advancement. The constantly evolving regulatory landscape is a significant obstacle, necessitating flexibility and adherence. Economic fluctuations also present hurdles, demanding adaptable strategies to mitigate risks proficiently.
At Sankari, they confront these challenges directly. Mark continues, “We utilize our vast expertise and forward-looking strategies to manoeuvre through regulatory intricacies and economic fluctuations.” They remain at the forefront by promoting innovation and embracing technological progress. Transparent communication and outstanding customer service are crucial for establishing trust and nurturing lasting client relationships. Through resilience, ingenuity, and a steadfast dedication to quality, Sankari not only surmounts obstacles but flourishes, shaping the trajectory of real estate in the UAE.
Innovations
“We are dedicated to establishing new architectural brilliance and luxury living standards. Our commitment to crafting exceptional designs with unmatched functionality propels our innovative endeavours. We prioritize integrating advanced architectural concepts with practical solutions to elevate the living experience in our developments,” elaborates Mark.
Furthermore, their focus extends beyond structures to encompass community-building and lifestyle enhancement initiatives. They harness technology for its ability to streamline operations and enhance convenience. They are actively incorporating elements of WELL certification into their design and development processes. Mark emphasizes, “Our market research indicates that upon project completion, we will be among the first residential buildings in the UAE to receive WELL accreditation,” underscoring the significance of this prestigious certification, which prioritizes human health and wellness in building standards.
However, their true ingenuity lies in their capacity to reimagine spaces and experiences, fostering environments that inspire and enrich residents’ and stakeholders’ lives.
Steeping Stone
The inaugural project at Marasi Business Bay holds special significance for the Sankari Properties team, marking the commencement of their journey in real estate. These twin residential towers exemplify their commitment to delivering luxurious living spaces tailored to the needs of discerning clients. The towers prioritise ample space, privacy, and cutting-edge design, featuring three-, four-, and five-bedroom apartments ranging from spacious 7,000 sq. ft. units to entire floors.
Located in Dubai’s prestigious neighbourhood, the property expands to include ten exclusive floating villas, which allow residents to enjoy panoramic views of the Dubai Canal. This redefines Dubai’s living experience by seamlessly blending nature with architectural elegance. Additionally, each residence features spacious terraces for outdoor enjoyment and private pools to promote a wellness-oriented lifestyle.
This project, managed by a renowned international luxury hotel operator, underscores their global commitment to enhancing residential living standards.
Heading Into The Future
“As we gaze into the future, Sankari’s evolution and innovation remain central to our vision,” shares Mark. “In collaboration with our design partners, Foster + Partners, we are dedicated to continuously pushing the boundaries of luxury real estate.”
Keeping abreast of the latest trends, such as digital wellness solutions and biophilic design principles, Sankari aims to enhance mental well-being, reduce stress, and improve air quality within their residential buildings and wellness communities. The flagship project showcases terraces seamlessly blending indoor and outdoor spaces, ensuring year-round comfort for residents immersed in a balanced ecosystem focused on lifestyle enhancement.
Residents will enjoy access to exceptional amenities meticulously crafted to promote a wellness-oriented lifestyle, including private pools, a spacious cinema room, a chef’s kitchen with private dining, a golf simulation room, tennis and paddle courts, and health and spa facilities.
“Our unwavering commitment to excellence, quality, and luxury drives us to set new industry standards and establish Sankari as a brand synonymous with opulence and unparalleled living experiences,” concludes Mark. “With each project, we aim to offer a diverse range of elevated living experiences, catering to individuals seeking their ultimate dwelling or forever home.”