LNME and Sruthi Venkateswaran, Operations Manager at Transcorp International, discuss how women are paving the road for themselves in the logistics sector…
Why did you choose to work in logistics?
An opportunity presented itself, and I decided to take up the challenge. Having spent seven years in the sales industry where female representation was well-received, transitioning to a role in Operations posed a personal challenge. Historically dominated by males, this field presented a unique opportunity for me to test my capabilities.
Tackling day-to-day operational challenges strengthened my resolve and character, and I demonstrated to my colleagues that opportunities are not bound by gender.
Which professional obstacles have you encountered the most, and how have you overcome them?
From time to time, subtle gender discrimination and stereotypical expectations regarding women’s ability to manage logistics operations persist, particularly in other Gulf countries within the industry. However, by possessing the resilience to navigate these obstacles and leveraging the support of a supportive mentor and a cohesive team, I was able to overcome such challenges and emerge even more resilient.
Another personal obstacle I encountered was managing my work-life balance, mainly because Operations require attention around the clock. The solution I found was to empower leaders within the team, instil in them a sense of responsibility, and establish robust processes to ensure smooth operations even when I wasn’t always available. By delegating tasks effectively and fostering a culture of accountability, I maintained a balance between work and personal life while ensuring that operations ran seamlessly.
Which aspects of your work are the most fulfilling at Transcorp?
I evaluate achievements and success through two lenses: personal growth and contributions to the company that has nurtured my development.
Reflecting on my progress, I assess how I have improved compared to the previous year. This includes enhancing skills, expanding knowledge, and refining approaches to tasks. Additionally, I consider my contributions to the organization’s success. I take pride in tangible outcomes such as improved numerical metrics, increased efficiency, heightened profitability, and nurturing talented individuals within the team.
I feel a profound sense of accomplishment when I witness the fruits of my labour in quantifiable results and the development of capable minds under my mentorship. It signals a job well done—a testament to both personal growth and meaningful contributions to the company that has afforded me the freedom to flourish.
Over your career, have you noticed any changes in the representation of women in logistics?
Since beginning my career in Logistics in 2018, I have witnessed a remarkable transformation in the E-commerce last-mile industry over the past six years. With the emergence of prominent brands in the market, there has been a notable shift in the representation of women within this industry. The once-prevailing stereotype of astonishment at seeing a woman working in logistics has gradually dissipated.
Notably, women have been excelling in various logistics departments beyond operations. Roles in human resources, admin, sales, customer service, and more have seen a significant influx of talented and capable women. This marks a substantial departure from the previously male-dominated landscape of the logistics sector.
The changing dynamics reflect a shift in industry norms and the increasing recognition of women’s skills, expertise, and contributions across all facets of the logistics industry. This positive evolution underscores the importance of diversity and inclusivity in driving innovation and success within the field.
What are some of the trends and opportunities you are seeing in the industry?
Over the past four years, there has been a significant shift towards online ordering, particularly accelerated by the COVID-19 pandemic. This surge in e-commerce has heightened the demand for faster delivery services while maintaining stringent compliance standards.
The industry is increasingly gravitating towards same-day and express deliveries to meet consumers’ evolving expectations. As the market progresses, we have proactively adapted our services to ensure clients receive expedited delivery options that align with their end-user requirements.
The logistics industry has a growing emphasis on sustainability and environmental responsibility. Companies are exploring eco-friendly delivery options such as electric vehicles, bicycle couriers, and optimized route planning to reduce carbon emissions and minimize environmental impact.
How can we make the logistics industry more sustainable?
In addition to transitioning to electric vehicles, there are multiple avenues through which we can advance sustainability in logistics operations. One critical approach is advanced route optimization to minimise fuel consumption and lower emissions. This entails leveraging sophisticated software to streamline delivery routes, optimizing efficiency while reducing environmental impact.
Another viable strategy involves embracing biofuel and biodiesel alternatives, which have become increasingly available in recent years within the UAE. By incorporating these sustainable fuel options into our fleet, we can significantly contribute to reducing carbon emissions, aligning with global efforts to combat climate change.
These initiatives underscore our commitment to sustainability, demonstrating proactive steps toward environmental stewardship within the logistics industry. By exploring diverse approaches and embracing innovative solutions, we can pave the way for a greener, more eco-friendly future while maintaining operational excellence.
Where do you see the future of women in logistics in the region?
Women are increasingly entering and thriving in various roles within the logistics sector, including operations, management, supply chain, technology, and leadership positions. As the industry becomes more inclusive, diverse talent pools contribute to innovation and growth.
With this increase in representation of women in the field, I also see women entrepreneurs making strides in the logistics sector, ensuring their leadership drives positive change, breaking gender barriers and shaping the industry’s future.
What guidance would you offer to female candidates for a logistics job?
Embracing your uniqueness is a powerful source of strength and inspiration. When you acknowledge and celebrate what makes you different, you tap into your individuality and unlock your full potential. Rather than conforming to societal norms or trying to fit into predefined moulds, embracing your uniqueness allows you to express yourself and pursue your passions authentically.