aswaaq Retail, a subsidiary of aswaaq LLC, has completed the Dubai Way training for 100% of its consumer-facing staff. This training will equip the retail staff with excellent customer service skills and knowledge.
Dubai Way is a learning platform created by Dubai College of Tourism (DCT), part of Dubai’s Department of Economy and Tourism, for government and private sector staff engaged in tourist-facing roles to impart standardised information and instructions and ensure excellent guest relations and customer service at tourist touchpoints across the emirate.
In 2021 as part of Dubai’s drive to become the most visited city in the world, DCT encouraged the tourist-facing workforce to become as knowledgeable and resourceful as possible via Dubai Way training programmes. aswaaq Retail participated in this initiative to enhance their retail staff’s customer-facing skills, fully understand Dubai’s consumer compliance guidelines and align with domestic and global travel trends in light of the evolving customer situation faced by the worldwide tourism industry.
On the occasion of this achievement, the CEO of aswaaq Retail LLC, Franck Roquet, said: “aswaaq Retail has always strived to exhibit global standards of service and hospitality and completing the Dubai Way training is a testament to our continuous efforts. We are proud of our staff who undertook the training and have resultantly upskilled themselves, thus arming themselves with exceptional skills that will surely reflect in our services.”
Elham Bolooki, Experiential Learning Manager, Dubai College of Tourism, commented: “As Dubai launches various initiatives to further reinforce its position as a must-visit destination in this new era for travel and tourism, our industry must deliver exceptional visitor experiences. To achieve this high standard of service, it is important to develop a knowledgeable and well-rounded workforce that will prepare to deal with tourists across several sectors and the hospitality industry. We are therefore delighted that aswaaq Retail has been able to leverage our training platform to provide all of its employees deployed in customer-facing roles the opportunity to complete the Dubai Way programme successfully.”
Dubai Way is a world-class training platform offering a broad range of educational and awareness programs for people in tourist-facing roles across the tourism ecosystem. Supporting those who interact with visitors on a day-to-day basis, Dubai Way Service Ambassador offers specialist training for retailers focused on history, culture, heritage, customer service and consumer compliance, all of which are critical to delivering exceptional experiences for visitors to Dubai. aswaaq Retail operates several supermarkets and convenience stores selling high-quality products, food, and consumer goods.