CNNB Solutions has been picked as exclusive eCommerce distributor for the GCC region by light-based hair removal designer and manufacturer, CyDen, to support its at-home hair removal brand, SmoothSkin.
CyDen has identified the GCC market as a key region for the international expansion of its SmoothSkin range. SmoothSkin is the world’s biggest IPL (intense pulsed light) hair removal brand (by sales) and is sold in more than 50 countries around the world.
Commenting on the partnership, co-founder and CVO for CNNB Solutions, Nicolas Bruylants said, “SmoothSkin is the world’s industry leader in IPL hair removal, and we are excited to have been chosen as their exclusive ecommerce distributor in the GCC.
“We are thrilled to welcome SmoothSkin to our portfolio of leading international brand partners and elevate their presence and operations within the beauty and personal care category in the region.”
SmoothSkin is an innovative technology that was discovered as part of research into intense pulsed light (IPL). The product breaks the cycle of hair growth by disabling the hair root or follicle with a burst of light energy, keeping skin hair-free.
The at-home beauty and self-care industry is rapidly expanding and has grown exponentially since the Covid-19 pandemic as beauty salons and spas faced restrictions and lockdowns globally.
CNNB Solutions has been tasked with supporting SmoothSkin’s expansion and e-distribution efforts in the GCC market. The CNNB Solutions team will provide strategic operations, marketing and D2C ecommerce sales support, enabling accelerated customer growth and product distribution.