Netherlands-based trade-only airfreight consolidator Wholesale By Vels has launched a series of helpful video guides covering basic airfreight processes. The videos can be viewed free of charge on the company’s new YouTube channel and via all other mainstream social media.
In the first two programmes to be published, founder Rinaldo Vels uses simple language to explain the basic steps in making an airfreight booking and arranging a pick-up of freight. More subjects will be covered over the coming months, with a new topic added every two weeks – eventually creating a library of over 25 videos.
The 90-second programmes are backed up by explanatory notes, which can be downloaded from the Wholesale By Vels website. The content of the videos is deliberately not country-specific, meaning it is equally relevant to an international audience outside the company’s Netherlands home market.
Rinaldo Vels, who has worked in airfreight for over 20 years in various roles, including as a trainer, explains, “In our daily work, my team and I often encounter surprising gaps in fundamental knowledge that can cause problems and misunderstandings. Digitisation is excellent for our industry, but simplifying and automating processes also deprives much younger airfreight staff of a real understanding of how airfreight works.
“We decided that we needed to fill this information void and that videos would deliver the necessary information in a way that is both easily digested and memorable. We are already receiving positive feedback on our first published programmes, and therefore planning to use this format to cover many aspects of export and import processes.”
He concludes, “This is all about helping airfreight users get the best out of our industry, preventing errors and saving time and money. Some companies support their existing customers, but we believe this kind of information and guidance should be freely and openly shared for the benefit of all – so that’s exactly what we are doing.”