Saudi Arabian Airlines (Saudia) and Lifebuoy have signed the first of its kind hygiene partnership agreement in the Middle East.
As per the agreement, Lifebuoy and Saudia-branded personal hygiene kits will be provided on all international and domestic flights.
Essam Muhammad Akhonbay, VP Marketing and Product Management at Saudia Airlines, confirmed that Saudia continuously aims to progress its position amongst the top airlines in the world, stressing that safety concern began from the early days of the COVID-19 pandemic, even before it was classified as a global epidemic by WHO.
“This contributed to our classification in the Diamond Health Safety index of the top 10 airlines in the world”, said Akhonbay.
Each kit will carry Lifebuoy hand sanitiser gel and antibacterial wet wipes along with a uniquely designed face mask. Keeping sustainability at heart, all kits are environmentally friendly, reusable, and recyclable.
The personal hygiene kits are designed uniquely, each carrying heritage-themed patterns highlighting and spreading awareness the Kingdom’s historically rich regions to the passengers – Najd, Hejaz, Southern, Northern and Eastern provinces.
The iconic regional patterns are selected in cooperation with the Saudi Heritage Commission.
Khalil Yassine, Vice President of Customer Development Operations in the Middle East and North Africa at Unilever – the parent company of Lifebuoy said: “This partnership with Saudia is a unique collaboration in the Middle East, both parties occupy a notable position globally and regionally, renowned for the highest quality, care and preventive standards to serve and protect citizens and passengers.”