One of the leading platform providers of headless commerce, commercetools, announced today that Fine Hygienic Holding launched its new eCommerce website for Motiva Supplements using commercetools Composable Commerce. This will result in a customizable, scalable commerce infrastructure and translate evolving consumer preferences into revenue. The ability to quickly adapt and responsibly scale is critical to a business’s growth.
Powered by commercetools, Fine Hygienic Holding will be able to revolutionize the customer experience with features, including advanced search and research capabilities, secure checkout, increased site speed, and improved communication from order to delivery.
“Consumer purchasing habits are changing worldwide, especially in the Middle East. E-Commerce sales in Dubai are expected to rise 23% to US$27 billion in 2022,” says Yahyah Pandor, Chief Information and Digital Officer at Fine Hygienic Holding. “People want the option to shop in a physical store, online, or through their chosen channel. It’s the coming of omnichannel. This shift is pushing businesses to rebuild their digital consumer channels, and here at Fine Hygenic Holding, we strive to continue leading on the digital front. We want to give our customers the easiest and most convenient shopping experience through our new site and any device or platform they choose. We want this to be a consumer-driven process, and commercetools gives us the technology to enable this,” he further adds.
The Middle East is one of the fastest-growing E-Commerce markets, and analysts have forecasted that it will double to $50 billion annually by 2025. Helping Fine Hygenic Holding capture a larger share of this market by synchronizing the evolving needs of customers and distribution partners – commercetools’ MACH (Microservices-based, API-first, Cloud-native and Headless)-based technology aids the wellness group to increase its overall volume and speed to serve through increased agility and integration. In just six months, Fine Hygenic Holding was able to launch the new site for Motiva Supplements and begin delivering these modern customer experiences with record speed.
Tom Fischer, Senior Director of Sales at commercetools, states, “A composable approach to commerce enables agility, innovation, and speed to market while simplifying delivery and reducing total cost of ownership. We are delighted that Fine Hygienic Holding has chosen commercetools as a key partner in its transition to MACH, both for its Motiva product line and broader digital strategy.”