Dubai-based vehicle rental startup Urent has entered a partnership with Shift Car Rental and its parent company, AW Rostamani Group.
The new collaboration will enable both parties to collaborate in offering the industry a fully digitalised rental experience.
Omar Al Ashi, Founder and CEO at Urent, said: “We are excited to be partnering with Shift Car Rental and the AW Rostamani Group. Their incredible history and innovative approach are well-known, and we are looking forward to being able to help them expand their reach and unlock more customers through our unique app.”
Launched in 2019, Urent gives commercial rental companies the ability to host their fleet online, giving them the ability to set their own rules and pricing via the unique feature called ‘My Garage’ on Urent.
Humayun Sharif, Rental Manager at Shift-Lease added: “The new partnership will allow Shift to transform its customer experience while maximising its reach to new drivers. This new partnership will give Shift the ability to offer a truly seamless experience for short-term and long-term renters, allowing them to enjoy a cashless and paperless process.”
Urent is committed to making the booking and reservation process easier and faster, letting users access hundreds of high-quality vehicles at just a few clicks of their smartphone. At the same time, rental companies retain full control over their fleet, ensuring they can showcase their brand, set prices, and highlight key features.
Urent’s unique key feature is the ‘Talk to Host’ feature, enabling peer-to-peer coordination between the host and the renter.
In addition to this, Urent is also able to offer a complete vehicle management system for businesses, giving them access to a global audience of potential customers looking to rent vehicles while in Dubai. Alongside helping companies enter the digital world, Urent also helps its partners with effective marketing, letting them take their brand to the next level.