(Report by Reuters) – Walmart Inc is likely to reach a deal to buy a majority stake in Indian e-commerce player Flipkart by the end of June in what could be the US retail giants biggest acquisition of an online business, as reported by Reuters.
A deal with Flipkart would step up Walmarts battle with Amazon.com for a bigger share of Indias fledgling e-commerce market, which Morgan Stanley estimates will be worth $200bn in a decade. Local media have reported that Amazon is exploring a possible counter offer for Flipkart.
Walmart will buy both new and existing Flipkart shares, with the new shares expected to value the Bengaluru-based firm at at least $18bn, the sources said. The price for existing shares would value the firm at about $12bn.
Japans SoftBank Group, which owns roughly one-fifth of Flipkart via its Vision Fund, is unlikely to sell any of its shares due to the low price being offered for the existing shares.
Reuters has previously reported that early investors such as Tiger Global, Accel, and Naspers will likely sell their entire stakes in Flipkart to Walmart if a deal is reached.
A deal is not yet finalised, and talks between Walmart, Flipkart and its investors are ongoing.
Flipkart also counts eBay, Tencent Holdings, and Microsoft Corp among its investors.
Flipkart did not respond to a request for comment, a representative for Walmart in India declined comment while SoftBank said it doesnt comment on speculation.
For Walmart, the worlds largest retailer known for its superstores, a deal with Flipkart would open up the vast Indian market.
Walmart has for years tried to enter India but has remained confined to a cash-and-carry wholesale business amid tough restrictions on foreign investment. It currently operates 21 such stores in India.
By comparison, Amazon closely trails Flipkart, which along with its fashion units controls nearly 40% of Indias online retail market, according to estimates by researcher Forrester.
Flipkarts investors are concerned that any deal with Amazon would run into regulatory hurdles as a combination would have more than 70% of Indias online retail market.
Walmarts push into e-commerce comes as Amazon has embraced offline retail, with an affiliate of the Seattle-based company picking up a $27.6mn stake in Indian retailer Shoppers Stop Ltd.
In the United States, Amazon also bought high-end grocer Whole Foods Market Inc for $13.7bn last year.
Walmarts investment would give Flipkart not just additional funds to fight Amazon, but also arm it with a formidable ally with extensive experience in retailing, logistics and supply chain management.
Former Amazon employees Sachin Bansal and Binny Bansal founded Flipkart in 2007 in Indias tech hub of Bengaluru. Like Amazons founder Jeff Bezos, they began by selling books, but have diversified rapidly, including by selling smartphones, such as those made by Chinas Xiaomi, through exclusive flash sales, and now compete with Amazon in almost all product categories.