Hiba is a pioneering force in the logistics industry, breaking down barriers for women in a sector traditionally dominated by men. As the Executive Director of Starlink’s B2B Supply Chain Business Unit, she has been instrumental in propelling the company into the ranks of leading logistics hyperscalers. Her visionary leadership has fostered operational excellence and a customer-first approach, leading to an outstanding 95%+ customer retention rate and a CSAT score of 8.5 NPS. A mother of two and a passionate advocate for diversity, Hiba is inspiring the next wave of female leaders and challenging societal norms in Saudi Arabia. With a distinguished career at DHL, Kellogg’s, and The Hut Group, Hiba’s contributions have been crucial to Starlinks’ swift rise, transforming it from a startup to one of the top players in the Saudi logistics market