This partnership with AlUla Development Company will help Live Nation Arabia to manage and operate the Maraya venue
AlUla Development Company, a Public Investment Fund Company, has entered into a three-year partnership with Live Nation Arabia, the leading live entertainment company in the region, to manage operations at its Maraya venue. The venue, the largest mirrored building in the world, is a unique architectural marvel that seamlessly blends with the natural beauty of its surroundings.
This partnership will solidify Maraya’s status as a premier entertainment hub, hosting a diverse range of events such as concerts, cultural performances, exhibitions, and conferences. Live Nation Arabia will be responsible for overseeing a wide range of operational functions at Maraya, ensuring the smooth execution of these events.
Situated in AlUla, Maraya seamlessly blends ancient heritage with modern luxury against the backdrop of the desert’s natural landscape and AlUla’s cultural significance, making it an extraordinary setting. The multi-purpose venue is equipped with a state-of-the-art theatre and expansive indoor and outdoor spaces catering to various events. Renowned artists, including Majid Al Mohandis, Mariah Carey, John Legend, Andrea Bocelli, Mohammed Abdo, and Usher, have graced its stage, as have numerous keynote speakers.
Fabien Toscano, CEO of AlUla Development Company, said: “We are excited about the next phase of our partnership with Live Nation Arabia. This collaboration signifies our commitment to preserving, enhancing and showcasing AlUla’s natural beauty and rich heritage. Maraya’s top-tier audio-visual facilities – combined with Live Nation’s international operational expertise – set the stage for unparalleled events and new standards for entertainment in the heart of AlUla.”
By partnering with Live Nation Arabia, AlUla Development Company aims to elevate Maraya into a unique entertainment destination that celebrates AlUla’s culture while attracting and investing in a global audience. Saudi Arabia also has one of the largest populations in the Middle East, with nearly two-thirds of Saudis under 30, reinforcing the impact that investing in entertainment can have in the region.
Live Nation Arabia President James Craven commented: “We look forward to partnering with AlUla Development Company to elevate Maraya into a world-class entertainment destination that attracts global audiences. This collaboration promises unforgettable experiences for audiences and artists, pushing boundaries in live entertainment and positioning Maraya as a must-visit venue for locals and tourists.”