Today’s business scenario requires constant innovation and thinking out of the box, for many industries the Covid-19 scenario has been a rude awakening, to take more heed to what is required by their consumers, Citver Paints- Vernici Per Legno- Italy, found this innate need to expand into the GCC market which has seen a growing and steady demand of real estate and hospitality sector amidst the upcoming Expo 2020.
Citver paints is committed to helping consumers achieve a higher quality of finishing of wood coats and paints and supports this cause by developing products that are futuristic and ahead of the curve.
Citver is a sustainable brand and is in sync with trends of the market be it water borne finishes, both for interior and exterior uses, and prides itself in being a specialized developer, manufacturer and marketer of a wide range of Decorative, Protective, Industrial Coating, Construction Chemical Packaging and Adhesives which works towards the highest International standards to protect the environment, they have committed to the highest standards of research and development which will minimize the impact their products will have on the environment, which is a major achievement for any brand to undertake.
Madhu Rao, CEO of Danube Building Materials, said: “We as a brand saw a gap in the market for wood coats and paints, our reasoning behind adding a reputable brand like Citver to our portfolio of products is to meet the demands of a growing need in the market amidst the Expo 2020, which is almost round the corner, also the brand has a great synergy with us and we feel it will add great value to our brand mix.”
Citver paints has now established factories in 9 countries in Europe, the Middle East and African Regions and has an aggressive expansion plan in place, it’s an ISO certified brand and produces more than 150,000 colors, its R&D department is considered world class and balances, minimum impact on health and the environment, all this has made Citver a pioneer in introducing the wood stain and coloring paste.
The range of products which will be available is vast, namely a UV range, Glass, Paint, Polyurethane, Polyester, Water Borne, Fire Retardant, Heat Resistant, Antibacterial and Anti Scratch Coatings, these are a few of the product lines which will be available across the region.
Anthony Readiy Head of Strategic Planning at RAR said, “It is our pleasure as RAR Holding, ranked 57th worldwide, and 1st in the Gulf and North Africa in the coatings world, to be able to take on a project with a company such as Danube Group. One of RAR Holding’s most trusted brands, Citver Paints, founded in the 1940s, with roots from Bologna, Italy, will now be exclusively distributed throughout the region by Danube Group, providing the market some of the finest wood finishes and solutions. Citer Paints were honored by being one of the core brands in the upbringing of the United Arab Emirates in the early 2000s, having completed projects such as Burj Al Arab. Being brought back into the consistently prosperous UAE and GCC market in 2021, through the acquisition of RAR Holding, and exclusive distribution of Danube Group, we await great accomplishments in the near future.”
One of the main reasons behind Danube Building Materials, to take up the exclusive distribution rights of the brand “CITVER PAINTS” is owed to the fact that both the brands believe in putting the Consumers needs and wants above its own.