Dubai-based master developer, Nakheel, is planning a new partnership with Austrias largest independent hotel chain, Vienna House, to create a $160mn, 600-room beachfront resort at Deira Islands.
News of the planned resort the first for Vienna House in the Middle East was outlined in a Letter of Intent signing in Bangkok, home of Vienna Houses parent ompany, U City PCL. The ceremony was attended by Ali Rashid Lootah, Nakheel chairman; Keeree Kanjanapas, U City PCL chairman; Piyaporn Phanachet, U City PCL CEO; and Rupert Simoner, CEO of Vienna International Hotelmanagement AG.
Under the planned partnership, the two companies will build a beachfront holiday complex Vienna House Deira Beach at Deira Islands, Nakheels new, 15.3sqkm master planned waterfront city. The planned Vienna House partnership is Nakheels third hospitality joint venture at Deira Islands. The developer already has 1,400 rooms underway through JVs with Spains RIU Hotels and Resorts and Thailands Centara Hotels and Resorts. In total, Nakheel has more than 3,600 keys at Deira Islands through existing or upcoming joint ventures or hotel management agreements.
Lootah said: We are delighted to be working with Vienna House on this unique new concept for Deira Islands. Our ongoing strategy is to being new, highly-reputable hospitality brands and concepts to Dubai as part of our commitment to supporting the government in realising its tourism vision. Vienna House at Deira Islands will be a shining example of how this strategy is coming to fruition.
Vienna House has an enviable track record in hotel management and is renowned for its excellent service and hospitality across Europe. We look forward to welcoming this new brand into our ever-growing portfolio of global hospitality partners.
Simoner said: The brand Vienna House is about the joy of travelling, adventure, and discovery. Vienna House Deira Beach will offer quality leisure experiences that are designed to offer guests authentic moments and memories. There is nothing comparable in Dubai at present. We are honoured to partner with Nakheel to create this uniquely-
designed beach resort, which will be introduced under our Affordable Great concept, providing a quality yet informal and laid-back atmosphere inspired by the Bohemian lifestyle.