Dubai Properties Group unveiled the masterplan of Serena, a residential development within Dubailand, on 21 February 2016.
The 8.2 million sq.ft project aims to fulfill the demand for affordable housing.
Serena will be developed in five phases, with the first phase anticipated to be completed by Q4 2018.
The project will include clusters of four to six units with phase-one consisting of two- to three-bedroom townhouses and three-bedroom semi-detached villas.
Abdullatif AlMulla, group CEO of DP said: “Dubai Properties is helping lead the resurgence of Dubai’s real estate market through the smart and strategic development of iconic mixed-use destinations, as we anticipate and deliver on the rapidly changing and diversifying Dubai.”