Firestone Tire and Rubber Company, one of the forerunners in the production of tyres, is gearing to launch their second pneumatic centre in Soliman Tunis, Tunisia, in association with TotalEnergies, a multinational integrated energy and petroleum company.
Firestone, which is fully owned by Bridgestone, is launching its latest centre in Tunisia as part of TotalEnergies’ network in harmony with the company’s expansion strategy – which also focuses on enhancing customer relations and boosting customer satisfaction.
As part of the partnership, both the companies will work together to provide its customers in Tunisia with industry-leading tools and tyre solutions, including customised services. The latest centre will offer assistance in oil change, battery replacements, tire related services, technical advice services, as well as a spare parts counter. Additionally, Firestone aims to drive sales through the vast gas station network, enhance visibility for the brand, and deliver excellent customer satisfaction with the latest venture.
Stefano Sanchini, Regional Managing Director of Bridgestone Middle East and Africa said: “As one of the top tyre and rubber manufacturers, Bridgestone is dedicated to offering quality goods that improves the safety of those who use our tyres. Firestone has a strong presence in the EMEA markets, and we have been gathering and analysing data to effectively improve the customer experience at all steps. We want to share this expertise with the larger markets in the region, where we can meet the varying needs of our customers and offer our exceptional services that we have developed over time.”
With the add-on of this latest facility in Tunisia, Firestone is confident that the ongoing alliance will yield fantastic results for the brand. The company is also looking forward to collaborating with a partner who is fully aware of the regional market and the significance of providing specialised auto services to the community, thereby contributing to the development of the region.