Calorie-conscious UAE consumers have reason to celebrate as Fitbar, one of the country’s leading healthy meal planning services, has partnered with Yango Delivery, a global last-mile delivery platform provider, to streamline its logistics operations and thereby ensure fresh and nutritious meals are delivered daily and on-time to its customers.
Recognising that consistent, timely delivery is outsized in customer satisfaction, Fitbar combined its strengths in tailoring tasty, affordable, and healthy meals with Yango Delivery’s globally established expertise in last-mile logistics. “Our customers tend to have particular dietary requirements based on their health and fitness goals, and our service is finely tuned to empowering them to achieve these,” said Bothaina Yasser, Business Development Manager & Co-Founder at Fitbar. “Working with Yango Delivery, we give customers the peace of mind that their meals will be at their doorstep when they expect it, and in the condition and packaging that protects its freshness.”
A critical factor that now differentiates Fitbar from its competitors is that its delivery operations are now based on a proven technology platform provided by Yango Delivery. Once Fitbar provides Yango Delivery with a list of all orders that need to be delivered, optimised schedules and routes are automatically generated based on Yango Delivery’s proprietary algorithm that considers factors such as delivery location, potential courses, and live and forecasted traffic conditions. This ensures minimal time is spent between preparation and delivery and enhances the sustainability of operations. “We are deeply committed to running our operations in the most sustainable manner possible, and we take pride in knowing that Yango Delivery helps us minimise the effective fuel consumption of our fleet,” said Bothaina.
With Yango Delivery, riders’ routes can be tracked in real-time. They can conveniently record proof of delivery by clicking a picture of the parcel automatically uploaded to the platform. And communication between Fitbar’s customer service agents and riders to has been streamlined. “This has elevated our customer experience to the next level. We can confidently update our clients with the ETA for their delivery. And if they have any special requests, then communicating these to our drivers and making the necessary updates to their schedule and route is greatly simplified,” said Ahmed Yasser, Co-Founder and CEO at Fitbar.
Daily, Fitbar now provides customised, healthy meals to nearly 400 clients across the UAE. “Yango Delivery has enabled us to deliver these meals with a 95% success rate, and as our partnership grows, we are on track to achieve a near-100% success rate very soon,” said Bothaina. “We also have plans to launch our mobile app, and Yango Delivery enables us to add a real-time tracking feature for a premium customer experience.”