After the launch of the new vehicle in Riyadh last May, IVECO and its local dealer Arabian Auto Agency (AAA), delivered in Saudi Arabia 20 IVECO S-Way to Arabian Agricultural Services Company (ARASCO), a leading local company for food supply and security.
All the units handed during the ceremony held in Dammam on June 8th are IVECO S-Way AT440S47T, 4×2 tractor. These vehicles will be locally assembled at the Arabian Auto Agency Riyadh plant and join the ARASCO fleet for the unique mission of bulk carrier semitrailers transporting chicken feed.
Arabian Agricultural Services Company is among the top 100 companies in Saudi Arabia and is one of the significant Saudi companies specialising in manufacturing high-quality animal feed products. ARASCO is a leader in producing poultry, agricultural, veterinary, and animal farming produce, in addition to logistic services to handle and transport agri-bulk commodities and finished goods.
Maan Gharaibeh, General Manager of Arabian Auto Agency, commented: “In AAA, we proudly enhance our strategic partnership with ARASCO, who are leaders in Saudi Arabia in its field. A complete tailored aftersales solution package further strengthens the delivery of this first batch of the new IVECO S-Way vehicles to ensure the maximum uptime for their expanding fleet. This is the first step of an exciting journey between AAA and ARASCO.”
Alberto Pellegrini, Saudi Arabia IVECO Area Manager, added: “After the IVECO S-Way launch held in Riyadh recently, we are proud to talk about this success story with ARASCO, a benchmark and important influencer within the local long haulage distribution business sharing with us the same vision of quality and sustainability. This new delivery for such a distinctive application is a clear sign that together with Arabian Auto Agency Sales and Aftersales organisation, our valuable partner in this important mission, IVECO is continuing its growth in this challenging and competent Saudi Arabian market where we are quickly approaching the double-digit MS figure in 2023”.
IVECO S-Way: the driver-centric long-haul truck
IVECO S-Way is the new heavy-duty vehicle of the IVECO Way range, developed with features focused on the driver experience, efficiency and business productivity. It increases its fuel efficiency, which was already among the best, with a new engine line-up, next-generation rear axle, and advanced technologies tailored to customers’ needs. It builds on the success this range has achieved since 2019 with its European launch and has proved extremely popular with drivers for its high comfort levels. Customers appreciate the performance improvements and Total Cost of Ownership (TCO) that come with the high reliability of the new trucks.
In the face of fierce competition, logistics operators need top-level uptime, efficiency, and productivity from their fleets. The new IVECO S-Way perfectly meets this requirement, providing a complete package of features without equal, developed with a focus on driver centricity. It is more than a product: it offers a business model that covers the vehicle’s entire life cycle and helps IVECO’s customers to meet their own customers’ requirements.
Designed to maximise fuel efficiency and driver safety
In redesigning the cab from the ground up, IVECO has taken every opportunity to deliver cost savings and productivity gains to benefit the owner’s profitability. All the elements of the new design work together to achieve superior aerodynamic performanceand offer fuel savings of up to 4% on top of the outstanding fuel efficiency that is the hallmark of this product family.
The IVECO S-Way has been developed with a strong focus on the driver, and the new cab has been redesigned and reinforced to ensure high levels of passive safety, with mechanical resistance compliant with ECE R29.03 cab crash standards.
The new design also provides much improved direct visibilityfor the driver with the one-piece side windows and rear-view mirrors. The IVECO S-Way also offers full LED lights with a sharper beam that carries further, improving visibility and obstacle perception by 15% and enhancing safety in low-light conditions. In addition, the IVECO S-Way features a complete array of Advanced Driver Assistance Systems to help the driver operate the vehicle efficiently and safely while reducing fatigue on the road. The cab also addresses security when the car is parked with the new design of the door, which now extends down, leaving only the bottom step exposed, and includes an additional mechanical door lockinside the cab.