Meraas has unveiled a new logo that it says will reflect the three key pillars that represent the companys core values: Participation, Diversity and Creativity.
The logo is only the first part of a new brand strategy that will be rolled out during the course of this year, the company said in a statement.
Our new logo builds on the heritage of our previous identity and forms the basis of our visual system,” said Abdulkader (Abed) Bibi, Chief Marketing Officer of Meraas. “It is bold, clear, and reflects our commitment to creating open places. Our destinations are clearly linked to our core brand through a shared logo construction.
Each destination logo features a unique symbol, inspired by the destination ethos and cre
ated with the same open frame as Meraas, thereby establishing a strong visual link between Meraas and it destinations.
Meraas is the developer of urban destinations such as Boxpark, City Walk, The Beach and is also the majority shareholder of DXB Entertainments PJSC, the owner of Dubai Parks and Resorts, the Middle Easts largest theme park which recently opened its doors to the public.
Among the many projects in its pipeline is Dubai Arena, a new state-of-the-art multi-purpose arena that will enhance Dubais leisure and entertainment offering.
Abdulla Al Habbai, Group Chairman of Meraas said: Over the past eight years, we have done amazing things that amplify Dubais potential as a leisure, business and medical destination, as well as a city that champions innovation, education, tolerance, youth, and happiness.
We are pushing the boundaries with experiences that have added new dimensions, touched peoples lives and changed the urban fabric of the emirate. The evolution of our brand will clearly articulate our vision of designing and connecting diverse places for an active urban life.