MERED has obtained approvals from major government authorities and commenced construction on the ICONIC Residences
MERED, the reputed international real estate developer has officially announced SERA Group, a leading name in the Turkish construction industry, appointing them as the general contractor for its flagship project, ICONIC Residences, designed by Pininfarina, a residential landmark set to redefine luxury living in Dubai Internet City.
SERA Group’s extensive portfolio includes residential developments, hotels, healthcare and educational facilities, and industrial projects. Their residential and hospitality portfolio includes well-known projects such as Address Residences Dubai Opera and Il Primo next to Dubai’s landmark Burj Khalifa and Skyview Tower and Barbaros Reserve Bodrum Residences, which Kempinski manages.
Michael Belton, Chief Executive Officer at MERED, commented: “With luxury real estate booming in Dubai, SERA Group’s proven expertise in constructing large-scale, high-quality projects makes them the perfect choice to bring our vision for ICONIC Residences design by Pininfarina to life. Their approach to precision, innovation, and attention to detail aligns seamlessly with MERED’s commitment to delivering exceptional residential experiences. Together, we aim to create a landmark that will redefine luxury living and contribute to Dubai’s ever-evolving skyline.”
Over the past year, MERED has secured approvals from key government authorities and broken ground for the ICONIC Residences. With design and contractor procurement nearing completion and main construction slated to begin shortly, it is set to become the tallest in Dubai Internet City at 290 meters. The ICONIC Residences, designed by Pininfarina, will feature 310 luxury apartments and world-class amenities, with unit handovers in Q3 2027. Residents will enjoy the spa, restaurants, kid’s club, infinity pool, gym and yoga spaces, retail outlets, and more.
Ozan Şener, Chief Executive Officer at SERA Group, said: “We are excited to collaborate with MERED on this landmark project. Our extensive experience across diverse sectors, combined with our deep-rooted dedication to quality and innovation, positions us perfectly to deliver the ICONIC Residences design by Pininfarina to the highest standards. With its prime location and MERED’s visionary approach, this project will become one of Dubai’s most prestigious addresses.”
In 2024, Dubai’s luxury property market cemented its global leadership, achieving record growth. By November, transactions for properties over AED 15 million reached 2,405, surpassing 2023’s total of 2,354 with a month to spare. Dubai also holds the world’s second-largest pipeline of branded residences, with 17,000 units in operation and 5,000 in development. ICONIC Residences, designed by Pininfarina, meets the rising demand for premium, world-class homes. MERED has opened sales at its new show flat near the project site in Dubai, offering buyers an immersive preview of the upcoming tower’s luxury apartments.
To explore the ICONIC Tower’s offerings and view the luxurious show flat, visit the MERED office or schedule a tour through their website at https://mered.ae/.