“Leading a fast-growing organization requires the leaders to set examples every step of the way, in many important and trivial matters. You cannot be the big-picture guy all the time. This is the core of the leadership team that drives success at TruKKer” starts Gaurav Biswas, Founder, and CEO, TruKKer.
TruKKer is the region’s largest digital freight network, spread across 9 countries spanning MENA, Turkey, and CIS. The platform with a 45,000+ member fleet moves cargo across 40+ countries and specializes in FTL cross-border movements with 1000+ active trucks on an average day. Before founding TruKKer, Gaurav spent twelve distinguished years with international consulting firms such as AECOM and Arup across the UK, GCC, and North America.
TruKKer received the backing of some of the most prominent investors like Mubadala, ADQ, STV, and Riyad Taqnia Fund of Saudi Arabia. “We have strong fundamentals in our unit economics and scalable technology.
TruKKer has been growing exponentially both in the home markets of KSA & UAE and several EU and CIS nations. It has encouraged stakeholders and partners to constantly digitize and ride the innovation from TruKKer’s technology stack. In addition to being the most prominent land freight operator, TruKKer offers multitenanted digital land freight procurement solutions, instant pricing, digital fleet management, and real-time track and trace.
“Early this year, we doubled our markets by expanding into four new countries, with an addressable land freight market of almost $75B,” informed Gaurav. For the last few months, TruKKer Engineering Center has been majorly focusing on overhauling our existing products and new-age developments.
Gaurav believes it will add new momentum to the automation of the TruKKer freight network and allow the monetization of multiple additional data points. Gaurav highlights, “Data, and the ability to develop its monetization opportunities is the biggest shareholder value that new age firms can create.”
“My first job as a CEO is to make choices and decisions. We are fortunate to have an ace team and I can complement their passion, vision, and execution abilities with rapid decisionmaking, and calculated risks that allow getting something wrong once. No decision is worse than wrong decisions.”
At the core of TruKKer lies a human-centric and meaningful quest that drives all the innovation – according to Gaurav. It’s a common goal here to succeed sustainably and create solutions that facilitate lives and communities. “The business winning, and its expansion part is surely essential, but it’s overwhelming when your success has caused positive changes in others’ lives,” states Gaurav.
The TruKKer platform promises the drivers and the transporters unlimited business availability. Picture it as an online marketplace buzzing with thousands of fresh loads. For the shippers, TruKKer introduced the first instant pricing model in MENA. Meanwhile, the underlying AI systems analyze operating performance, prescribe future actions, and produce reports in customisable dashboards.
On the operations and supply side, TruKKer offers digital order management, a multi-vendor environment, automated load allocation, accounts management, e-documentation, digital invoicing, collections management, and more. It’s tasked to end the laborious practices of calls, messages, emails, and reminders that are prevalent in the industry for simple task objectives.
“Our innovations assume greater responsibilities, which helps businesses solve their most complex logistics problems – all from one platform,” he says.
TruKKer wants to be more aggressive about its disruptions and evolve the tech stack more in the upcoming time. All this by channeling investments into its engineering, people, and infrastructure that contributes to the region’s environmental, socioeconomic, and long-term growth ambitions.
It’s best understood through TruKKer’s aggregation of loads for the drivers sidelining any undue brokerage or spot fees. Each driver is rigorously trained and made aware of the new-age trucking conventions so that they act more like entrepreneurs. “We engineer solutions that better their quality of life, increase soft skills, and promise fixed revenue streams. Our upcoming array of financial tools is all geared towards promoting financial inclusion making them a part of the modern digital economy.”
Each year, this firm holds its part of the bargain by reducing carbon emissions impressively. The intuitive AI logically clubs load that are in a considerable vicinity and deploys transport for that route. This way, Trukker is saving million tons of CO2 per year as a part of the sustainability initiatives.
Gaurav elaborates: “Etching permanent fixtures in the land freight world are something that we’re looking for, with focus on what can be implemented for our users now, rather than sophisticated tools that challenge their abilities to change.”
Today’s journey of innovation leadership is demanding yet fulfilling if one embraces the rough terrain. It’s not only about ensuring excellence in each project but a definitive outcome for everyone. “There’s always a low and a high followed by a low and so on during our journey. All you need to do is keep going for whatever it takes. Persistence, hard work, and ability to create solutions define TruKKer and the team driving it,” ends Gaurav.