Pure Gold Living has announced the successful completion of its first prestigious project, PG Upper House in Al Furjan, demonstrating its commitment to revolutionizing the regional real estate and construction sector. All 103 units, including one-bedroom and one-bedroom plus study apartment options, have been delivered to customers before the anticipated handover date of June 30th. Additionally, two retail outlets have also been completed. This early completion reinforces Pure Gold Living’s dedication to fulfilling promises and exceeding customer expectations.
Karim Merchant, CEO of Pure Gold Living, expressed his satisfaction with the success of the Upper House venture, emphasizing that completing the project ahead of schedule not only establishes the company’s credibility in the market but also sets a new standard of reliability and confidence. He highlighted that Pure Gold Living, inspired by the values of its parent company Pure Gold Jewellers, believes in involving the buyer throughout the entire process, providing real-time data, transparency, and a reiterated promise of on-time delivery with no hidden costs.
PG Upper House offers a range of carefully selected facilities tailored to the discerning homeowner’s lifestyle, including a Yoga Shala, infinity pool, kids pool and jacuzzi, BBQ area, Technogym-equipped gym, and 24-hour security. The apartments feature state-of-the-art appliances, amenities, and floor-to-ceiling windows that allow abundant natural light, contributing to a comfortable and luxurious living environment.
Merchant emphasized that the vision of Pure Gold Living is to create an integrated community that welcomes people from all walks of life and backgrounds. PG Upper House, as the flagship project, caters to a diverse range of individuals, whether they are seeking an executive home, an upscale start-up for young couples or families, or a sound investment for first-time buyers.
Satisfied customers shared their positive experiences with PG Upper House. Holly Simpson, an apartment owner, praised the company’s commitment to detail and problem-solving, their exceptional response time, and their dedication to ensuring a smooth and hassle-free experience. Another homeowner, Dr. Anilkumar & Mrs. Sandhya Anilkumar, commended Pure Gold Living for their attention to detail and support throughout the entire purchasing process. Hisham Othman, a marketing professional and PG Upper House homeowner, recommended Pure Gold Living for their customer-centric approach, simplified payment plans, flexibility, and timely construction pace.
Merchant also announced the launch of two new residential projects in Al Furjan and Meydan this year, further emphasizing the company’s dedication to creating a community that delivers what it promises. The first project, PG ONE Al Furjan, will be located near the Discovery Garden metro station and will feature studios, 1-, 2-, and 3-bedroom duplex apartments, each with its own pool. The building will also include the largest infinity pool in that part of Dubai, along with other unique amenities to be revealed soon.
Merchant concluded by reaffirming Pure Gold Living’s focus on trust, on-time delivery, attention to detail, and fulfilling dreams, which have defined the company’s success and will continue to guide future projects.