This collaboration will allow Samana Developers to utilize Oracle’s advanced digital solutions to enhance operational efficiency
Samana Developers, a leading real estate developer in Dubai, has partnered with Oracle to commence digital transformation. The partnership will enable the developer to leverage Oracle’s cutting-edge digital solutions, offering improved operational efficiency, enhanced decision-making, and integrated business processes. Oracle will digitize the existing technology setup to modernize it into an innovative PropTech corporation.
Digitization to Increase 50% Efficiency
Samana Developers will deploy Oracle Fusion Enterprise Resource Planning (ERP) to automate Samana’s core functions, such as Project Management, Finance, Procurement, and Human Resources. The digitization will boost efficiency and speed by 30-50% in Samana Developers’ integrated business processes and deliver better value and optimized service levels to customers.
With the digital transformation, Samana Developers is poised to lead the way in the real estate industry and cement its position as a forward-thinking and innovative real estate developer aimed at good governance and delivering exceptional value to its customers.
Mr. Imran Farooq, Chief Executive Officer at Samana Developers, commented: “Today, we have embarked on a new journey of digital upgrade and transformation. Partnering with one of the best cloud-based solution providers in the world will take Samana Developers to the next level. With the integration of Oracle Fusion ERP into our real estate operations, Samana Developers will eventually shape up into a PropTech company. The adoption of Oracle Fusion ERP will play a vital role in the company’s digital transformation.”
Good Governance
He added, “The digital transformation initiative reflects our commitment to good governance, innovation, and excellence in project management. It will cement our philosophy of being on time every time. By embracing cutting-edge technology, we will be able to deliver greater value to our investors and stakeholders while maintaining our position as one of the fastest growing, leading, and innovative real estate developers in Dubai.”
Data Analytics
Oracle Fusion ERP provides a unified platform that seamlessly integrates various business functions. Samana Developers anticipates improved data visibility, data analytics, enhanced decision-making capabilities, and increased operational agility by consolidating disparate systems into a single, cohesive platform.
Mr. Ramana U.V.V, CEO of Shahgaron, an Oracle partner, said: “We are witnessing a robust increase and adoption of technologies in the real estate industry. It shows that developers in Dubai are no less than developers in New York, London, and Hong Kong. We are glad to witness the upward trajectory of Samana Developers with the digital transformation implementation.”
The First Phase Focuses on the Digital Backbone
Samana Developers’ digital transformation is envisioned as a phased journey, with significant milestones spread over the next two to three years. The first phase focuses on establishing the digital backbone—integrating essential technologies and launching the initial customer and broker portal version. Subsequent phases will see the introduction of more sophisticated technologies, including the deployment of robots and humanoids.