As the world gears up to celebrate International Women’s Day on March 8th, Jeeny, the Middle East’s fastest-growing ride-hailing application, announces a female-focused initiative. Jeeny eases daily consumer needs with on-demand mobility services across Saudi Arabia and Jordan. Their new initiative is to support and drive an increase in women drivers across the country. The tech-driven company offers a commission-free month during the first month once signed up as a driver with Jeeny. The initiative aligns with the 2023 theme of Embrace Equity, aiming to take on inclusivity.
As of June 2018, women were allowed to drive for the first time in Saudi Arabia as part of the kingdom’s Vision 2030, which is set out to increase economic strength, diversify Saudi Arabia’s economy, improve society, and develop public sectors further. Through the new law, women received independence and opportunity, which positively impacted the country’s economy.
The app has the majority of male drivers, and while there is also a growing demand for female drivers, Jeeny’s female-focused initiative aims to increase female driver signs ups to offer diversity and inclusivity on the app.
Jeeny drivers have the power to control their income and schedule via the use of their car. All drivers are checked and vetted before sign-up to ensure safety and standards are met.
“We believe that supporting women is not just the right thing to do. It is also good for business. We aim to attract more female drivers to join Jeeny as a source of employment which offers them the flexibility to manage their income and schedule. Our initiative will offer a commission-free month, allowing the female driver to maximize their income during their first month of driving with us – to see their true potential,” stated Eugen Brikcius, Co-CEO of Jeeny.
“As a nation, female employment hugely increased once women were allowed to drive, which was a goal of Vision 2030, and now we want women who love driving to make an income from it.” He continued.
The initiative is part of the ride-hailing app’s ongoing commitment to supporting women’s empowerment and gender equality in the country.