Quality Equipment Rental LLC (QER) in the United Arab Emirates has made its largest investment in aerial work platforms with a recent order of 30 machines from JLG. Founded in 2007 and based in Dubai, QER is renowned for providing high-quality rental equipment to support its customers’ construction projects in the UAE and Saudi Arabia.
The order includes several articulated and telescopic boom lifts, including the 800AJ, 860SJ, 600AJ, 660SJ and 450AJ models. These machines are in high demand in the region, particularly for their capabilities in sectors such as construction, oil and gas, and facility management. Their versatility, reach and capacity are significant advantages in these and other key applications.
Committed to high-quality equipment
“As a customer of JLG, this order is crucial for QER because it significantly enhances our operational efficiency and capability,” says Managing Director Ashfaq Hussain. “JLG’s equipment, known for its reliability and cutting-edge technology, will enable us to meet increasing industry demands with greater precision and safety.
“This investment is not only about improving our performance but also about maintaining our competitive edge in the market by utilising top-tier equipment that aligns with our commitment to excellence.”
The new boom lifts were supplied via the JLG Dubai office, located in Jebel Ali. It has been established for over 15 years and is the main hub for sales activities and customer care support in the Middle East, Africa and Turkey.
“The order from QER is significant for us as it strengthens our presence in the Middle East and showcases the trust of rental companies in JLG,” says Mohamad Lakis, JLG Sales Director MEA & Turkey. “It also highlights the position of our brand in the MEWP industry as the number one choice for customers when they consider ROI, advanced technology and reliability.”