Fred Durie
Projects:
Zahra Townhouses – Town Square in Dubai, UAE
Zahra Apartments – Town Square in Dubai, UAE
Hayat Townhouses – Town Square in Dubai, UAE
Safi Apartments– Town Square in Dubai, UAE
Newly established in 2014, private developer Nshama offers integrated lifestyle communities with value propositions for aspiring home-owners. Bringing the expertise of project development professionals from around the world, backed by strong domain knowledge, Nshama aims to create master-planned neighbourhoods that are smart, interconnected, networked, tech-driven and sustainable.
Fred Durie, CEO of Dubai-based Nshama, oversees the successful delivery of projects including Town Square, Nshama’s flagship development. Durie has been associated with several mega-developments in the region, including multibillion dollar projects such as Downtown Dubai and Arabian Ranches. His experience in the region spans several years, as he first started off as a civil engineer for Dubai Municipality in 1986. Before Nshama, Durie was the CEO of Emaar International and also served as its Executive Director of Development.
Nshama’s trendy flagship development, Town Square, redefines the concept of integrated neighbourhoods in the city.
Fred Durie said that Nshama is ushering in a new development approach to Dubai that draws on the Dubai Plan 2021 and supports the key theme of establishing the city as a ‘preferred place to live, work and visit.’
He said: “Meeting the demand for value homes from professionals and families along the city’s major growth corridor, Town Square distinguishes itself across all aspects of its design, development and after-sales service. It also meets the significant demand for middle-income value housing with quality and affordable price points as our prime consideration.”