With more than twenty years of experience working in the GCC’s facilities management industry,
Mohamad held senior positions in various local and multinational organizations. He is known for his
passion towards his customers and the service quality delivered to them. Mohamad has a proven track
record in implementing international best practices, improving safety standards, increasing
profitability and driving efficiency. For the past 4 years, Mohamad has held the position of CEO at
Deyaar Facilities Management and is also the recipient of CEO of the Year 2021 by CBN ME.
At Deyaar FM our aim is to achieve sustainable growth. We have started off this year on a high note
and expect to continue with the same momentum whereby exceeding the expectations. For any
company the biggest asset is their staff and it is important that we take care of them. With the recent
weekend changes, Deyaar FM decided that our white-collar staff will work a 4 and half day week to
increase productivity and motivation within the work week. We have already noticed a positive change
with this decision.
From a growth perspective, it was important for DFM to add more services in-house, hence we have started in- house chiller maintenance and façade cleaning and repairs as a new segment. Moreover,
we also aim to penetrate into new sectors and provide those Clients with tailor made solutions.
Deyaar FM will continue investing in technology, particularly in the augmented reality domain with an
aim to improve service delivery, increase customer satisfaction and to reduce costs. As part of
enhancing and streamlining our internal processes, we have now launched our new comprehensive
app enabled HR system whereby all the activities are done online and in real time.
We have seen the FM market re- emerging strongly out of the pandemic. At Deyaar FM we have been
successful in achieving the expected growth for the year 2021. Deyaar FM recorded a 60% increase in
manpower for the year 2021 achieving an 18% overall business growth where we have signed 29 new
contracts. We have also ventured into new sectors within the UAE market like Healthcare and Retail.
Deyaar FM successfully attained the ISO 41001 Facility Management certification as well as the BICSc
certification thus reaffirming our commitment to providing quality services to our Clients. These
accreditations will help us standardise our policies and procedures further enhancing our service
delivery. We now have two fully equipped training centres where all our staff shall undergo
professional training.
We have successfully executed a transformational strategy to meet the highest international
standards and best practices, which positioned the company as one of the UAE’s leading FM service
providers known for delivering high quality service and cost-effective tailored solutions.