Talal Moafaq Al Gaddah, Senior Executive Vice Chairman of MAG,is one the youngest developers in the region, whose leadership and management skills are unifying the corporate direction and strategy of MAG, and propelling it to new heights. His real estate portfolio is valued in excess of AED 15 billion today.
Talal’s ambition for MAG is founded on his aspiration to transform the UAE’s real estate market and economy with a new wave of investors from inside and outside the country — a feat he has achieved by attracting customers with developments that carefully meet their needs and convert their dreams into reality.
Seeing an opportunity for innovation in Dubai’s market, Talal developed a revolutionary new luxury well-being real estate and hospitality concept, Keturah, which is set to redefine the sector.
Keturah launched at The Ritz-Carlton Residences, Dubai, Creekside with Keturah Resort, the first development in the region to pursue a WELL Health-Safety Rating certification. His goal is to create a development that combines luxury with well-being and a true sense of community.
His second launch, as part of the Keturah brand, is Keturah Reserve in Meydan, another first in the Middle East with his ‘Bio Living’ concept. Bio Living completely immerses residents in landscaped nature to significantly improve their physical, mental and emotional health. The project is a space for residents to connect with their family, themselves, and with all aspects of their lives.
Another addition to the Keturah series, Keturah Business Bay, debuted last month, and the brand will be expanding internationally, with a new project to be announced in Lugano, Switzerland before end of the year.
Since its inception, MAG has completed 14 projects comprising residential and commercial units, hotel apartments, as well as warehouses.
Over the past year, MAG has finalised 2,000 units across three projects. Sales for Keturah Reserve and Keturah Resort surpassed AED 4.1 billion. At MAG City, 546 townhouses have been delivered, with another 688 units scheduled for completion later this year, generating over AED 1.7 billion in sales. Elsewhere, MBL Royal Residence in JLT, a mixed-use luxury tower by MAG, saw all units sold in just 120 days, achieving AED 735 million in sales. MAG 22, a project comprising 22 townhouses, also sold out, with completion anticipated by December 2024.