Eng. Ahmad Al Juhani, CEO of Rua Al Madinah Holding, plays a pivotal role in reshaping the urban landscape of Madinah, one of Saudi Arabia’s most sacred cities. With a deep commitment to preserving the city’s spiritual heritage while embracing modern urban development, Ahmad leads the company’s vision of creating sustainable, community-focused environments. Under his strategic guidance, Rua Al Madinah Holding is dedicated to projects integrating smart technologies and sustainability with cultural and historical preservation.
His leadership ensures that Madinah evolves into a model city, blending tradition with innovation. Ahmad’s efforts are focused on transforming Madinah into a destination that honours its religious significance while meeting the needs of contemporary urban living, making him a key figure in Saudi Arabia’s ambitious Vision 2030.