In a pivotal era for the Middle East, architecture plays a crucial role in adapting to and shaping its dynamic landscape amidst political, economic, and social shifts. Emphasising a human-centric approach, architects can craft environments that meet the evolving needs and aspirations of communities. This blend of urbanism and design not only enhances functionality but also enriches aesthetic appeal, fostering resilience in the built environment and contributing to the region’s advancement.
OBMI, renowned for its holistic design process, emphasizes heritage preservation and innovative modern living integration. This approach is particularly relevant as cultural exploration gains traction in luxury tourism across destinations like Saudi Arabia, Morocco, and Egypt. By transforming historic structures into boutique hotels, OBMI not only revitalises architectural treasures but also creates immersive guest experiences deeply rooted in local history.
The adaptive reuse of historic buildings offers unique advantages in hospitality projects, preserving architectural gems and showcasing intricate details such as millwork, metalwork, and stained-glass windows. These elements not only contribute to the aesthetic allure but also connect guests with the rich historical narratives of the region. Projects like Katara Hospitality’s Fairmont Tazi Palace Hotel in Tangier and Boutique Groups’ Al Hamra Palace Hotel in Jeddah exemplify OBMI’s commitment to blending heritage with contemporary luxury, ensuring each property becomes a cultural landmark and a testament to architectural innovation.
Beyond preservation, OBMI is at the forefront of integrating wellness principles into hospitality and residential design. This trend responds to the growing consumer demand for spaces that promote physical, emotional, and environmental well-being. By utilizing organic materials and designing for sustainability, OBMI creates environments that foster healing and enhance the quality of life. Projects like Verdes by Haven in Dubai and SouthMED Destination along Egypt’s North Coast exemplify this approach, offering holistic design solutions that prioritize community, environmental stewardship, and the highest standards of wellness.
Since its inception in 1936, OBMI has upheld a commitment to timeless design principles and innovation, collaborating with visionary leaders to transform contexts into compelling destinations. With a steadfast dedication to celebrating people, cultures, and environments, OBMI continues to shape luxury hospitality across the Middle East and beyond. As the firm embraces cutting-edge technology and expands its global presence, its foundational design philosophy remains rooted in creating meaningful and enduring architectural experiences.